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$285 USD
Why AVI-8?
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Founded in 2012, the AVI-8 brand inspiration and design excellence originates from the collaboration between pilots and engineers who served in air forces around the world. This combination of design, attention to detail, and passion has resulted in the success that is the AVI-8 story. Every collection is an explicit homage to the planes, people and history of military aviation. Each timepiece brings to life the detail and narrative of the inspiration to delight and engage the wearer.

Faster, Further, Higher - Aviation exemplifies man's desire to fly and soar above the earth…

The best engineers, scientists, designers and pilots have combined over the years to produce cutting edge machines that were designed for the crucial purpose of a country's defence. Drawing on the absolute best in materials and resources, a series of iconic planes have emerged over the years that serve as a benchmark to look upon in man's progress in the sky. Our collection of timepieces seeks to honour both the aircraft and the untold story of the airmen who have dedicated themselves both in and out of the cockpit to bring these incredible machines to life.

Our Mission

Instead of creating another pilot watch, we want to get a deeper look into the shape and form of an aircraft and tell some of the incredible stories behind aviation to help draw out the brand. The vision is to produce watches that are functional yet enjoyable to wear, which also tell a story of both man and machine. We would like to be one of the most respected watch brands in the world by delivering unparalleled excellence in design / specification / value in an ever competitive market. To present timepieces that are timeless yet always relevant in remembering the heroism of the many who have been involved in the chapters of aviation. To build a community of AVI-8 watch fans and enthusiasts globally and shed light on important and interesting facets of aviation history.

Inspired by a man, his fighter jet, and the world air speed record he broke in 1953. The Duke Chronograph, armed with a Meca-Quartz movement, is a modern interpretation of a pilot watch built with performance, speed, and precision in mind.

Instruction Manual

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At 44mm, the Duke's aggressive and substantial brushed case is balanced by elegantly tapered lugs with subtly polished chamfers. Modern inverted conical crowns are designed to pronounce the Hunter's engine, yet remain functional for ease of use.

Bold and clear luminous applied indexes on a matte canvas are purposefully complemented by cleanly executed pops of colour, providing an impeccable balance of components and legibility. Inset subdials and an inner turning countdown bezel provide for a watch built with performance, speed and accuracy in mind.

With timing and functionality in mind, the Duke is fitted with a bi-directional inner countdown bezel. The first 15 minutes use contrasting colours and dashed lines, referencing the warning marks by the Hunter's canopy release lever.

Powering the Duke is the esteemed and dependable Seiko VK series Meca-Quartz chronograph. Quartz and battery precision coupled with mechanical gears and levers provide for a smooth sweep seconds hand, crisp pushers and instant zero snap back reset on the chronograph.

Custom-made and handcrafted from premium genuine leather, the Duke's rally style straps add a sense of nostalgia and masculine vintage appeal fitting for a watch inspired by a man and plane that broke the world airspeed record.

The solid steel case back depicts a custom designed Hunter with details of Duke's world airspeed record set almost 70 years ago.

In a nod to the world airspeed record achieved by Duke in his WB188 Hunter Mk3 prototype, the colourways are aptly named after the RAF bases the aircraft has been stationed at, with its current residency RAF Tangmere.

MOVEMENTJapan Meca-Quartz Chronograph with Date and 1/5 Second
CASE MATERIALStainless steel
CASE SIZE (mm)44
LUG TO LUG (mm)52
LENSMineral Lens with Anti-Reflective Coating
INDEXApplied Indexes with Swiss Luminous
BAND MATERIALGenuine Leather Strap
WEIGHT (g)100

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